Ecommerce / Apparel
+412%
email revenue growth year over year
Northwell Apparel
We rebuilt 11 lifecycle flows and launched a 3-tier VIP segment. Email went from 14% to 47% of total revenue in 9 months.
Email marketing agency · since 2018
Turn email into one of your biggest revenue channels.
Average online stores generate 22% of orders from email. Our clients generate 37%.
mail.brand.com — "Holiday Sale" campaign
A
Atelier Luna <hello@atelierluna.com>
To: alex@company.com · 10:24
❄️ −30% through Sunday only — Final Holiday Sale
Open rate: 41% · Click rate: 12.4%
Hi Alex 👋 Until the end of the week every second item in our collection is −30% off. Here's what's waiting for you:
Cashmere sweater
$99
$69
Leather bag
$155
$109
Knit scarf
$38
$27
Crisp shirt
$70
$49
Shop now →
Revenue from this campaign: $9,980 · ROAS 7.2×
- $350M+
- Revenue generated from email
- 38%
- Average share of revenue from email
- 37×
- Average client ROAS
- 400+
- Brands we've worked with
01 — Results
The numbers speak for themselves.
Every engagement is measured in dollars, not opens. Here are three recent stories.
B2B SaaS
31%
trial-to-paid conversion
Loop CRM
We replaced a generic 7-day drip with a behaviour-triggered onboarding sequence. Conversion nearly doubled.
Creator / Newsletter
$1.8M
generated from the list in 12 months
Maker House
We built a paid newsletter model with segmented launches. Open rate holds at 58% across 240k subscribers.
01b — Case studies
Detailed case studies: before and after
Real projects with the numbers before and after our work. Filter by industry.
Apparel / DTC
Northwell Apparel
- Share of revenue from email
- 14%47%
- Revenue per recipient
- €0.21€0.86
- Cart abandonment conversion
- 3.1%11.4%
Before → After
Challenge: Only 14% of revenue came from email, with no working automation.
What we did: 11 new lifecycle flows, a 3-tier VIP segment and a new design system.
Home & furniture
Nordic Home
- Inbox placement
- 72%98%
- Open rate
- 16%42%
- Unsubscribes
- 1.4%0.2%
Before → After
Challenge: High unsubscribe and spam complaint rates after bulk sends.
What we did: List cleaning, engagement segmentation and domain warm-up.
Beauty
PureSkin
- Repeat orders
- 18%39%
- Customer LTV
- €62€141
- Revenue from automation
- 9%34%
Before → After
Challenge: One-time buyers and no repeat purchase strategy.
What we did: Post-purchase series, replenishment automation and a winback flow.
SaaS
Loop CRM
- Trial → paid
- 17%31%
- 7-day activation
- 34%61%
- Month-3 churn
- 9.2%5.1%
Before → After
Challenge: A generic 7-day drip with weak trial-to-paid conversion.
What we did: Behaviour-triggered onboarding and in-product activity segments.
Creator / Media
Maker House
- Revenue in 12 months
- $0.2M$1.8M
- Open rate
- 31%58%
- Paid subscribers
- 1,2008,400
Before → After
Challenge: A large list with no monetisation and no segmentation.
What we did: Paid newsletter model, segmented launches and an automated funnel.
Sports / Equipment
Velo Parts
- Email ROAS
- 6×37×
- Share of orders from email
- 11%37%
- Ad spend
- 100%68%
Before → After
Challenge: Seasonal dips and full dependency on paid ads.
What we did: Weekly campaign calendar, browse-abandon flow and back-in-stock alerts.
02 — Clients
Trusted by brands you've already bought from.
NORTHWELLLOOP CRMMAKER HOUSEOAKMONTFERN & FLINTPARALLELGOODWATERSTUDIO 88HALCYONBLOOMSTREETNORTHWELLLOOP CRMMAKER HOUSEOAKMONTFERN & FLINTPARALLELGOODWATERSTUDIO 88HALCYONBLOOMSTREET
“Inboxwave rebuilt every email touchpoint we have. Revenue per recipient is 3.2× higher. They feel like an in-house team.”
“We hired three agencies before them. None understood B2B nurture the way Inboxwave does. They earned every dollar.”
03 — Why email marketing is growing
The market isn't slowing down. Neither are we.
Interest in email marketing isn't fading — it's having a renaissance. Here's why investing in a specialised agency is a smart move right now.
$42
average return for every $1 spent
$17.9B
projected market size by 2027
13%
average annual growth (CAGR)
4.3B+
email users worldwide
$6.3T
global online retail volume in 2024
22%
of online orders come from email campaigns
2.3B
online shoppers worldwide in 2025
+9.5%
annual growth of eCommerce sales
Owned channel
Unlike social media, your email list is an asset you own. You're not at the mercy of algorithms.
Privacy shifts
After iOS 14+ and the death of third-party cookies, paid ads are more expensive and less precise. Email data is first-party.
AI personalisation
New tools enable hyper-personalisation at scale — something that used to require entire teams.
eCommerce growth
More and more DTC brands realise email is the core channel for repeat purchases and LTV.
04 — Pricing
Flat fees. No hourly games.
Every plan includes strategy, copywriting, design, build and reporting. Cancel anytime.
Launch
500 EUR/ month
Software (ESP) costs are not included.
For brands sending under 200K emails/month that need a real foundation.
- Unlimited campaigns
- Unlimited lifecycle flows
- Free setup
- Klaviyo / Mailchimp / Brevo / The Marketer setup
- Segmentation + strategy
- A/B testing
- Deliverability monitoring
- Slack support
- Monthly performance review
Most popular
Scale
2500 EUR/ month
Software (ESP) costs are not included.
Our most popular plan. A complete email programme for growing brands.
- Unlimited campaigns
- Unlimited lifecycle flows
- Free setup
- Klaviyo / Mailchimp / Brevo / The Marketer setup
- Segmentation + strategy
- A/B testing
- Deliverability monitoring
- Slack support
- Dedicated strategist + designer
Empire
Custom
For brands with 500k+ lists and 8-figure operations.
- Unlimited campaigns
- Unlimited lifecycle flows
- Free setup
- Klaviyo / Mailchimp / Brevo / The Marketer setup
- Segmentation + strategy
- A/B testing
- Deliverability monitoring
- Slack support
- Cross-channel (SMS + push)
- Headless ESP migrations
05 — Process
Four stages, zero theatre.
01
Audit and strategy
We review your ESP, deliverability, segments and the last 90 days of sends. You get a written 30-page audit and a 12-week roadmap.
02
Building the foundation
We rebuild the flows that make money first — welcome, browse-abandon, cart, post-purchase, win-back. Always with our copywriting and design.
03
Campaign engine
Weekly campaigns mapped to your promotional calendar. Every send is segmented, A/B tested and checked against an internal revenue dashboard.
04
Compound and report
Monthly executive review. Quarterly strategy reset. We publish the wins in a shared Notion, so you always know what we sent and why.
07 — FAQ
Frequently asked questions
The objections we hear most often, answered honestly.
How long before we see results?
First flows go live in 2–3 weeks. Measurable revenue lift usually shows in month 2, and the full lifecycle program compounds over months 3–6.
Ask us directly →What exactly do I get for the monthly fee?
Strategy and segmentation, unlimited campaigns and flows, copy and design, A/B testing, deliverability monitoring, Slack support and a monthly revenue report. Setup is free; the email platform licence is not included.
Ask us directly →Why does it cost €500–€2,500 per month?
The fee is fixed, with no revenue share. For most stores one recovered cart flow already covers it — our clients average 37× ROAS on email.
Ask us directly →Do I have to switch email platforms?
No. We work in Klaviyo, Mailchimp, Brevo and The Marketer. If migration makes sense, we do it for you at no extra cost.
Ask us directly →Is there a lock-in contract?
No long-term lock-in. Monthly terms, 30 days notice, and you keep every flow, template and segment we build.
Ask us directly →How much of my team's time does it take?
About one 30-minute call per week plus async Slack. We handle strategy, copy, design, building and reporting.
Ask us directly →06 — Contact
Request a meeting
Book a discovery meeting
Owner: OMNIMARK Ltd.
EIK/PIK: 204075568
BULGARIA, Sofia 1113, Slatina district, Shipchenski prohod 18, bl. A, fl. 3
Prefer to chat? Message us on WhatsApp