You know who bought what. We turn that into their next order.

Challenge: A growing customer base, but only one in four orders came from email and nothing ran automatically in the background.

What we did: Welcome series, loyalty programme emails (points, monthly report), follow-ups for visitors who left without buying, abandoned cart and cross-sell emails, plus regular segmented newsletters — measured month over month against total store orders.

Challenge: A large subscriber base whose active email contacts were barely monetised — newsletters alone could not unlock the revenue potential of the people who actually open and read.

What we did: A full automation ecosystem: welcome series, abandoned cart, browse abandonment, brand and category follow-ups, bounce follow-up and cross-sell flows, combined with regular segmented newsletters aimed at active email contacts.